Ledger11x
Case
11x
11x said it approached $10 million in ARR. A former employee told TechCrunch the company might claim $14 million when contracts past a three-month trial were about $3 million. 11x says it reports contracted ARR.
Disputed
Figure
$10 million ARR claimed
Period: company claim; employee account puts post-trial contracts near $3 million
What the source supports
TechCrunch on 24 Mar 2025 reported that 11x, founded by Hasan Sukkar and selling AI sales-development agents, said it approached $10 million in annualized recurring revenue two years after launch.
An employee’s example in the same article: the company might say it had $14 million in annual recurring revenue when contracts that had passed the three-month trial totaled only about $3 million. 11x told TechCrunch that it “uses contracted ARR (CARR)” when reporting to the board and that investors were aware of that metric.
This row does not pick $10 million, $14 million, or $3 million as the real number. The figure cell quotes the company’s “approached $10 million” claim and the period line keeps the employee’s account beside it. Status is disputed.
File date Mar 24, 2025